Twice the size, double the investment opportunities: Future Hospitality Summit checks in to Dubai with biggest, boldest innovations yet – Find out what’s in store!

The Future Hospitality Summit (FHS) returns to Dubai this September in its biggest and boldest form yet. Previously known as AHIC, this influential hospitality and tourism investment event has been transformed and renamed FHS World, highlighting the continuous growth of the region’s hospitality and tourism sector.

Bigger and Better

Taking place from September 30th to October 2nd at Madinat Jumeirah, FHS World will be twice the size of its previous Dubai event. With a more personalised and immersive experience, this summit aims to provide attendees with a unique platform to explore and invest in the future of the hospitality industry.

Jonathan Worsley, Chairman of The Bench, the event’s organizer, expressed excitement about returning to Madinat Jumeirah, where it all started in 2005. He mentioned that the addition of The Arena to the event’s canvas has allowed for a larger summit with over 1,500 expected attendees, including 200 speakers, 300 investors, and 100 sponsors.

New Features and Focus Areas

FHS World will have a strong focus on technology, green construction, and sustainability. The event will feature an ESG Lab dedicated to addressing environmental, social, and governance issues. Additionally, the exhibition area will be expanded to include a mini Expo, showcasing investment opportunities, projects, plans, and partnership prospects.

Alex Lee, Chief Commercial Officer of Jumeirah Group, highlighted their pride in hosting FHS World at Madinat Jumeirah and their role in shaping the future of luxury hospitality.

Engaging Conference Content

FHS World aims to provide attendees with engaging conference content through multiple stages and nine conference tracks. This year, there will be more ways for delegates to connect and interact with the event.

Growth and Expansion

As FHS expands, so does its organizer, The Bench. The company has made new senior appointments and continues to prioritize team member development and promotion from within.

Save the Dates

FHS Saudi Arabia will kick off the series of events on April 29th to May 1st at the Mandarin Oriental Al Faisaliah in Riyadh. This will be followed by FHS World from September 30th to October 2nd at Madinat Jumeirah, Dubai.

To register for FHS World, visit

About The Bench

The Bench is renowned for delivering world-leading investment forums and conferences around the globe. With a focus on dealmaking and creating innovative meeting spaces for various industries, The Bench has established a legacy of successful events. Their platforms include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev, and RENEW.

About FHS World

Date: September 30 – October 2, 2024

Location: Madinat Jumeirah, Dubai, UAE

Host Sponsor: Jumeirah Hotels & Resorts

Country Pavilion Sponsors: Italia Hospitality and SMIT Morocco

Platinum Sponsors: Hilton, NEOM, Radisson Hotel Group, Taiba Investments

Emerald Sponsors: Accor, Club Med, IHG Hotels & Resorts, Marriott International, Millennium Hotels and Resorts, Minor Hotels, Rotana

Gold Sponsors: Aleph Hospitality, ARC, Adyen, Barriere, CBRE, ELAF, HVS, IHCL, JLL, JT & Partners, Knight Frank, Leva, Louvre Hotels Group, QUO, Rikas, Rove Hotels, The Ascott Limited, United Hospitality Management, Wyndham Hotels & Resorts

Silver Sponsors: Aldar, EHL, H World International, STR, Time Hotels

GRIF Gold Sponsor: SOHO Hospitality

GRIF Data Partner: Foresite Creative

After Party Host: Lock Stock & Barrel

Supporters: HAMA, Sustainable Hospitality Alliance, Sustainable Hospitality Challenge, The Emirates Academy of Hospitality Management, UN Tourism


Anne Bleeker
In2 Consulting
+971 56 603 0886
The Bench

By Sarah

Meet Sarah, a 35-year-old luxury traveler who is passionate about seeking unique and exclusive experiences in Dubai. Sarah enjoys indulging in luxurious waterfront living, yachting, and hot air balloon rides to explore the stunning cityscape from above. She appreciates the cultural traditions of Dubai and loves exploring the city's vibrant art scene and urban innovation. Sarah also enjoys wellness retreats and desert safari adventures, seeking a perfect balance between relaxation and excitement. As a VIP traveler, Sarah is always on the lookout for luxury experiences and hidden secrets that Dubai has to offer, making her the perfect candidate for upscale shopping sprees and exclusive VIP tours of Dubai's Grand Mosque. With a focus on family fun and creating unforgettable memories, Sarah values connecting with her loved ones through memorable experiences in the opulent setting that Dubai is known for.