Who is Darshan Mehta and how did he become the T+L Champion of Retail Innovation?

Who is Darshan Mehta and how did he become the T+L Champion of Retail Innovation?
Darshan Mehta is a trailblazer in the retail industry, currently serving as the president and managing director of Reliance Brands Limited, the largest player in the lifestyle and luxury market. His innovative approach and dedication to maintaining the integrity of luxury brands have earned him the title of T+L Champion of Retail Innovation.
In an interview with Travel+Leisure India & South Asia, Mehta shared his insights and experiences in bringing renowned luxury retail brands like Pret A Manger and Tiffany & Co. to India. He emphasized the importance of maintaining consistency and avoiding localization in order to provide customers with the same cutting-edge experience as they would have abroad. While some customization is allowed, Mehta believes in adopting the best practices, designs, marketing, and customer approach to cater to global customers.
Mehta also highlighted the challenge of balancing exclusivity and reaching a broad consumer base. He believes that creating exclusivity enhances desire and hunger for luxury products. To achieve this, he ensures that there aren’t too many points of sale, avoids frequent discounts, and refrains from labeling sales as year-end sales. Instead, he uses the term “luxury shopping festival” to maintain the perception of luxury in customers’ minds.
Discussing trends among luxury retail consumers, Mehta mentioned the importance of personalized interactions and the desire for retail therapy and theater. While online shopping saw a surge during the COVID-19 pandemic, consumers still value the experience of physically visiting stores, witnessing the packaging, and being escorted. However, online shopping has also allowed for luxury storytelling, where consumers research and appreciate the brand’s heritage and craftsmanship before making a purchase.
Outside of his role in the retail industry, Mehta enjoys indulging in retail therapy himself, with Dubai and Istanbul being his favorite destinations. He also mentioned his most luxurious item as his Patek Philippe watch.
Darshan Mehta’s journey to becoming the T+L Champion of Retail Innovation is a testament to his passion, vision, and commitment to maintaining luxury standards in the retail industry. Through his leadership at Reliance Brands Limited, he continues to redefine travel and set new standards in the world of luxury retail.